How to Build Customer Trust Through Data Protection

In this episode of InfoSec Insider – Talk DP, Martin Brazier, Senior Data Protection Consultant at URM, explains the importance of data protection for building and maintaining customer trust, and offers key advice on how to ensure that your data processing practices will help facilitate strong relationships with your customer base.  Martin leverages his 20+ years of experience in information management and data protection compliance to discuss:  

• Why customers are now more likely to care about how businesses take care of their data
• How to embed transparency and privacy into your organisation’s processing
• The importance of making customers feel that they have some control over how their personal data is processed
• The types of personal data customers value the most and the least, and the usages of their personal data (e.g., data resale, targeted marketing, etc.) that they do and do not trust.

Learn more about this topic:

https://www.urmconsulting.com/blog/how-to-build-customer-trust-and-loyalty-through-data-protection-best-practice

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